Pay Per Click
Pay-Per-Click (PPC) is an online advertising model that allows businesses and advertisers to display their ads on various digital platforms, such as search engines, social media, and websites, and only pay when a user clicks on their ad. It is a cost-effective and performance-based advertising strategy that can help businesses reach their target audience and drive traffic to their websites or landing pages.
Here’s a more detailed description of how PPC works:
- Advertisers create ads: Advertisers create text or display ads that include relevant keywords and compelling messaging to attract their target audience. These ads typically include a headline, ad copy, and a link to the advertiser’s website or landing page.
- Bidding on keywords: In PPC advertising, advertisers bid on specific keywords or key phrases that are relevant to their products or services. These keywords are used by search engines and other platforms to determine when to display the advertiser’s ad.
- Ad placement: When users perform a search or visit a website that matches the keywords an advertiser has bid on, the advertising platform’s algorithm decides which ads to display based on a combination of bid amount, ad quality, and relevance.
- Pay only for clicks: The unique aspect of PPC is that advertisers only pay when a user clicks on their ad. If a user sees the ad but doesn’t click, there is no charge to the advertiser. This pay-per-click model ensures that advertisers only pay for actual engagement with their content.
