Description
OriflameĀ is a Swedish beauty and cosmetics company that was founded in 1967 by brothers Jonas and Robert af Jochnick along with their friend Bengt Hellsten. The company operates through a direct-selling model, offering a wide range of skincare, makeup, fragrance, and wellness products.
Oriflame products are primarily sold through independent consultants, who promote and sell the products directly to consumers. The consultants typically host beauty parties or demonstrations where customers can try the products and place orders. Oriflame operates in over 60 countries worldwide and has a strong presence in Europe, Asia, and Africa.
The company places a strong emphasis on natural ingredients and draws inspiration from nature in the development of its products. Oriflame also emphasizes sustainable practices and has various initiatives in place to reduce its environmental impact.
Oriflame’s product portfolio includes skincare products such as cleansers, moisturizers, serums, and masks, as well as makeup products like foundations, lipsticks, eyeshadows, and mascaras. They also offer fragrances for both men and women, as well as a range of wellness products, including dietary supplements and personal care items.
Please note that my knowledge is based on information available up until September 2021. There may have been updates or changes to Oriflame’s product offerings or business practices since then.
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